How to Get People to Buy Your Product: It's Not as Hard as You Think (2023)

Are you looking for a little boost to your marketing efforts and want to learn how to get people to buy your products? We'll cover you.

"Marketers need to build digital relationships and reputation before closing a sale."Chris Brogan, President, Chris Brogan Media.

Customers don't buy products because of the looks of your product, but because you know how to market your brand.

And marketing is never as simple as, "This is my website. This is my product. He has these qualities. To get."

Who are you? Why should customers choose your brand over millions of other digital sellers? (It is estimated that there12-24 millione-commerce websites around the world).

Most small business owners jump straight into the world of digital marketing without even planning to convince someone to buy something.

So believe me when I say it takes a lot more than starting a business and selling products.

To be persuaded to buy your product, potential customers must:

  • find your site,
  • Get a good impression of your website,
  • Discover relevant content efficiently,
  • I trust you
  • Find value in your product and convince themselves that they can easily buy it when they need it.

So how do you entice customers to buy your products? What's the secret?

At the end of this article, you will learn the 7 ways you can encourage customers to buy your product online. Let's start with the marketing tricks that get people to buy.

7 ways to get people to buy your products

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The steps I mentioned at the beginning of this post to get people to buy your products may seem overly simple, but each consists of sub-steps.

For example, you need to provide a seamless customer experience so that your prospects "easily discover relevant content".

A great customer experience includes clear navigation, internal links, lots of quality posts on your website, and email newsletters.

You should look at the marketing sales funnel and sales pyramid to understand and understand the infrastructure of a saleIncrease your sales in digital marketing.

What is a sales funnel?

Your potential customer needs to climb to the top of the sales pyramid in order to buy from you and become a regular customer. butHow do you get people to buy your product?and climb faster?

(Video) SALES Techniques - How To Convince A Customer To Buy From You

1. Drive traffic to your website

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It all starts with driving traffic to your website and introducing your product or service to an audience. Transit is the first step towardscustomer acquisition process.

Here are three ways to drive traffic to your website:

organic traffic

Organic traffic is the backbone of getting consistent search engine traffic to your website.

search engine optimizationrevolves around two main factors: keyword optimization and backlinks.

Remember that SEO doesn't bring instant results. It takes time to increase your website's authority, rank in search engines and gain traffic. However, if you get results, it will bring you lots of traffic to convert.

One of the most commonly practiced forms of SEO is the use of content marketing, which involves marketing content like blog posts about your niche, gradually acquiring customers in the process.

How to promote your content

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Traffic from social media brings the likes and shares, aka the engagement, that you need for your content.

Promote your content on your company's social networks to get more traffic and backlinks.

More backlinks and engagement = Better SEO

You can make it easier for others to share your content by adding share buttons to your web pages.

paid traffic

Unlike organic and social media traffic, paid traffic requires a specific budget.

In my opinion, Facebook or Google Ads are not ideal for small businesses.

Paid traffic would help you find your new web pages with the target audience, but there's always a chance that larger companies' advertising budgets will exceed the tight budgets of small businesses.

However, if you still think they will work for your site, then you need to understand Facebook ads andGoogle Adslong before you create your advertising campaign.

(Video) Clients Say, “I Am Not Interested.” And You Say "..."

2. Make the first impression and encourage discovery of more content

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The second step in getting people to buy your product is all about impressions and creating a strong emotional connection with your prospects.

You have successfully driven traffic to your website and caught people's attention. And now?

Regardless of which website your prospects land on, you need to engage them and connect them to your brand. Otherwise, they'll leave your site and likely never come back.

The content of your blog should be:

  • Easy to read and understand
  • Well formatted, no typos or misspellings.
  • Relevant and useful for your visitors
  • Supported by internal links in the text so they can read your related posts

Your homepage, information page and service pages must:

  • Have clear navigation and structure
  • Add FAQs and social proof (case studies, testimonials, etc.).
  • Have a strong call to action (call to action) to get potential customers to take action

Check your website conversion rate and performance issues for free.

3. Build trust between your brand and your customers

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It's one thing to drive traffic to your website, but it's another thing to build trust to convert or retain your customers and turn them into repeat customers.

To earn your customers' trust, you must be willing to solve their problems and offer help. Over time, you will gain their trust and retain your customers.

To ensure this, you need great, warm customer service.

Do you know Popupsmartfree intercom alternativefor customer messages on the website.

For potential customers who are unsure whether or not to buy your product, here's what you can do to:

social proof

social proofIt has a huge impact on converting prospects into customers. It's such a powerful tool to convince customers to buy your product because it shows the words of real buyers.


Testimonials are also very effective in building trust with customers. You can distribute testimonials on your website to make sure people see them, or create a separate page for testimonials.

4. Communicate the benefits of your products over the features

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How do you convince customers to buy your product? Think of your customers' shoes.

(Video) How To Sell A Product - Sell Anything To Anyone With This Unusual Method

The first things we think of when we think about buying something or not are:

  • What added value does this product offer me?
  • Because I need it?

Understand the difference between a "feature" and a "benefit". A feature is something a product does. A benefit is the importance of the product to a customer and the positive impact it has.

Functionality:1 GB storage space for MP3.Benefit from:1000 songs in your pocket.

Emphasizing utility and value over features is far more crucial in encouraging potential customers to buy.

The logic behind this is simple:The benefits create a human touch and build an emotional connection.

5. Engage your customers with email marketing

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Email marketing is the best digital marketing tactic. It's been around for years, but it still works.

This is why all businesses, from small to large, use email marketing to retain customers.

By adding potential customers to your email list and engaging with them regularly, you make sure they remember you until they decide to buy your product.

You can try these email marketing strategies:

  • makes curious
  • offer social proof
  • Tell customers more about your products or services

How can you ask customers to subscribe to your email list?

You can use simple subscription popups on your website to convert your visitors into email leads.

popupsmart builder popup windowis the easiest to install and use pop-up tool on the market.

You can target your audience based on location, language, traffic source, exit intent, new or returning customers, and more!

Also, it has a free plan. You canTry Popupsmart for free on your website today.

6. Make your offer to convince customers to buy

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After completing the steps above, you should already have an audience interested in your product. You need to make sure your offer is relevant to your target audience.

(Video) The Best Marketing Strategy For A New Business Or Product

But,How do you get people to buy your product?

Create a sales pitch that:

  • Explain your unique value proposition
  • Emphasize benefits instead of features
  • Have a clear call to action for users to purchase
  • Shows what potential customers are missing out on by not buying your product

Once you're sure of your selling point, make your offer on your landing pages, email newsletters, and other marketing channels.

7. Use urgency to get customers to buy your products

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Even if you use all marketing strategies correctly, sometimes customers need an extra push (a slight one) to make a purchase.🙂

There's always that kind of customer that you just can't convince to buy. In such situations, you need to speed up the decision-making process that seems to take forever.

One of the most effective selling tactics for difficult prospects is to use the urgency method.

You don't have to resort to aggressive, high-pressure sales and marketing tactics. One option for a gentle nudge isoffer short-term offers and discounts.

create thefeeling of scarcityIt is also very shocking to keep increasing the urgency. For example, you can highlight limited stock or give a discount to the first 5, 20 or 50 people.

Try to appeal to your prospect's immediate sense of gratification. Show a strong sales message stating how your product will solve their problem now.

Main Conclusions

Now you know all the basics to convince customers to buy your products. It's not as complicated as it seems. Take a step on your digital marketing journey with the steps above to start on the right foot.

  • Drive traffic to your website
  • Keep your traffic active
  • Market your product to them
  • Keep winning customers and providing support to keep them
  • Always focus on providing value to your customers

Is this! I hope you found this post useful.

Next on the reading list: 22 User Experience Tips to Increase Ecommerce Conversions Based on Benchmarks from Top 6 Ecommerce Sites

Do you have any other suggestions for your digital marketing colleagues? Tell us in the comments below. 👇

How to Get People to Buy Your Product: It's Not as Hard as You Think (10)

View Notes


1. Need More Customers? Let Me Show You How
(Dan Lok)
2. STEP BY STEP FORMULA TO BOOST ETSY SALES | How to get sales on Etsy
(Kate Hayes)
3. How to Build a Product that Scales into a Company
(Harvard Innovation Labs)
4. How To Sell ANYTHING to ANYONE in HINDI | बेचने की कला सीखो ! Sales Motivation !
5. Find Buyers For Export: In 2022 (Step-By-Step)
(Import Export USA)
6. The Single Best Way To Start A Sales Conversation with Any Prospect
(Dan Lok)


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